Rachel is an Ohio native from Kent State University who turned an education background into an expertise & passion for social media & putting a voice to a brand. Currently working as a freelance social media manager + brand strategist to help brands create & build a meaningful community. Building off of a foundation in education, Rachel was taught + learned first-hand how to effectively communicate with the people around her, and is passionate about growing the brands she works with. She hopes to continue to learn & grow from working with purpose to uplift the brands + communities she meets along the way.
SKILLED EXPERIENCE IN...
social media strategy, paid social campaigns, brand building, adobe creative suite, social media (linkedin, tiktok, instagram, facebook, twitter, pinterest), copywriting, media sales, community engagement & development, event planning, content calendar management, blogging, seo implementation, social analytics, team management, digital/live event coordination, creative writing, brand voice development
MANAGING SOCIAL + PRODUCER + WRITTEN COPY
PAST WORK
CHICKS IN THE OFFICE
As Barstool’s leading Pop Culture podcast, CITO has been a top 100 pop-culture podcast for 3 years running and 2x People’s Choice nominee. I’ve developed social strategy around this brand to turn it into on of social media’s top pages to follow for the biggest and top celebrity news updates.
PARDON MY TAKE
As America’s #1 Sports podcast, Pardon My Take is the go-to place for all things covering professional & college sports. Building strategy around PMT has been some of my favorite work - more than just a podcast, PMT has one of the most followed social media presences across platforms and a community for everyone from the casual sports fan all the way to that one friend you have who thinks washing his lucky jersey will ruin their favorite team’s season.
